RAFW 2010: Ginger & Smart

Rosemount Australian Fashion Week at Circular Quay (in this year from 3 to 7 May) has become the meeting place for some of the nation’s most creative talent. An event that showcases Australian best designers, stylists and producers to commentators, marketers and everyone in between.



Australian luxury brand GINGER & SMART is about creating inspiring product to a design-literate customer. Always sophisticated and sharply modern, ‘Chic, Modern and Effortlesss’ is the strict style mantra for each collection.

The inspiration for this year RAFW collection is The Transcendent, or the fourth state of consciousness, lying beyond waking, dreaming and sleeping.

Magnetic prints illustrate this blissful wakefulness and future beauty, through diffused angles and blurred perspective – the light and images you see when you close your eyes.

The depth of colour palette meanders from calm shades of nude, lilac and mint to vibrant injections of blush and grounded tones of olive, smoke and oily blue.

Silhouettes are fluid, modern and effortless with sleeveless jackets, sexy slouchy trousers and chic dresses worn with silk printed lingerie.