School friends Claire Murphy, Polly Epov and Brigid Whelan saw a gap in the fashio market and decided to take the plunge to make clothing they wanted to wear. the trio, all aged 21 and currently studing at university, created the label I AM after a diner table discussion.
Their collection of tops, shorts, tailored dresses and blazers was launched yesterday at Cargo Bar, Darling Harbour.
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